Tesla Inc. (TSLA) officially launched the Grok Bot AI assistant in its vehicles. CEO Elon Musk confirmed the rollout, moving the feature from a testing phase to live status for owners.
The integration transforms the vehicle dashboard into a commerce platform, with in-car ordering as a primary feature. This development establishes a transactional interface and opens new revenue streams for the electric vehicle manufacturer.
The launch signals a strategic alignment between Tesla and xAI, the artificial intelligence company also led by Musk. Grok Bot represents a significant advancement in the competitive market for integrated in-car AI assistants.