Target Corporation announced on September 29, 2026, that it is lowering prices on nearly 2,000 products across its home, apparel, and accessories categories. The move is part of a broader strategy that has cut prices on more than 10,000 items over the past year. The latest reductions are timed to attract early holiday shoppers and step up competition with other major retailers.
Women’s long-sleeve T-shirts are reduced from $15 to $12. Threshold queen comforters are reduced from $89 to $69. Target’s refreshed bedding assortment will have an average price reduction of 15%.
The announcement comes ahead of Target’s Circle Deal Days, scheduled for October 6–7. The promotional event is positioned to compete with Amazon’s Prime Big Deal Days.