Taboola announced a proposal to acquire Dianomi, a digital advertising provider specializing in the business, finance, and lifestyle sectors. The deal aims to strengthen Taboola’s AI-powered Realize platform.
The acquisition integrates Dianomi’s network of premium publishers, including Reuters and The Wall Street Journal. This move expands Taboola’s reach to high-intent audiences and enhances targeting capabilities within the finance vertical.
Financial terms of the offer were not disclosed. The transaction is expected to close before the end of 2026, pending regulatory and shareholder approvals.