Taboola expanded its long-term partnership with NBC News to power global programmatic display advertising. The agreement utilizes Taboola’s Realize platform for digital properties including NBCNews.com and TODAY.com. This marks the first time Taboola has moved beyond native advertising into the broader display market.
The collaboration builds on a decade-long relationship with NBCUniversal News Group. Taboola aims to provide a single platform for performance-based outcomes across various ad formats. CEO Adam Singolda stated the move supports the company’s vision to become the economic backbone of the open web for advertising outside search and social platforms.