Spotify has launched Memberships, a feature that lets podcast creators offer paid subscriptions directly through its platform. Previewed at an investor event in May, the program offers fans perks such as bonus episodes, early access to content and ad-free listening for a recurring fee.
Spotify says creators will keep 90% of membership revenue. Apple Podcasts Subscriptions offers creators 70% to 85%.
The feature is rolling out in 34 markets. Shows need at least 100 listeners to qualify and must have published three episodes.