SoundHound AI announced deployment of its voice and generative AI technology in the new Kia Sorento. The vehicle launched in India.
This marks the global debut of the "Kia AI Assistant with Real-Time Generative AI." The system appears in the Sorento model line.
The system allows drivers to use natural language. They can control in-cabin systems like climate and windows. It also provides access to the vehicle's manual.
The AI assistant activates with the phrase "Hey Kia." It provides real-time information. This includes navigation, news, and contextual answers.
This deployment deepens SoundHound's presence in the Indian automotive market. The market is growing. This reinforces the company's strategy to expand its technology into high-volume international markets.