Snap Inc. has surpassed 30 million paid subscribers across Snapchat+, Memories Storage and Lens+. CEO Evan Spiegel announced the milestone during the company’s third-quarter 2026 earnings call.
The growth supports Snap’s effort to reduce its reliance on the volatile digital advertising market. Other Revenue, driven primarily by subscriptions, rose 84% year over year. Snap attributed much of the subscriber growth to paid storage plans for Memories, which encouraged many highly engaged users to upgrade.