Sun Life Financial Inc. announced a global brand refresh, unifying its name as Sunlife and introducing the tagline “Making life brighter.” The update includes a modernized logo optimized for digital platforms and aims to create a more consistent brand across international markets.
The refreshed identity reflects the company’s expansion beyond its insurance roots into asset management, health and wealth services. CEO Kevin Strain said the rebranding aligns the company’s identity with its future ambitions and purpose.
Sunlife also released a global research study indicating that managing personal health and finances is becoming more complex. The company said the findings reinforce its focus on providing integrated support for clients. The new brand will roll out in phases, beginning with digital and client-facing channels.