Bernstein initiated coverage on Shopify (SHOP) with an Outperform rating. The firm established a $160 price target, suggesting significant upside from current levels.
Analyst Mark Shmulik stated the company is perfectly positioned to lead commerce innovation. The platform supports merchants through the full cycle of customer acquisition and fulfillment. Bernstein highlighted artificial intelligence as a tool to lower entry barriers for new entrepreneurs.
The firm noted potential headwinds from a maturing payments business and new AI-native alternatives. Bernstein maintains a positive outlook on Shopify’s ability to empower new businesses. Shopify stock gained following the report.