OpenAI integrates its ChatGPT advertising platform with Shopify. Shopify is the platform's first e-commerce partner. The collaboration, announced September 16, 2026, allows U.S.-based Shopify merchants to create and manage ChatGPT ad campaigns. Merchants will use a new app directly from their Shopify dashboard. This enables them to leverage existing product catalogs for targeted, conversational ads.
The partnership expands OpenAI's ad tools, introducing "Sponsored Agents." This new format allows users to click an ad in ChatGPT. They can then start a separate, clearly labeled conversation with a business-sponsored AI agent. Users ask product questions before visiting a company's website. The integration aims to simplify merchant adoption of a new advertising channel without overhauling existing workflows. The Shopify app will expand internationally starting September 23.