AI company Anthropic launched a new blueprint. It enables retailers to build AI-powered shopping agents using its Claude model. Shopify, a major e-commerce platform, adopted this technology. Priceline is also an early enterprise customer.
The new system provides pre-built code for two agent types. One agent assists consumers with product searches and cart building. The other agent helps merchants with inventory and marketing. This initiative aims to simplify the deployment of sophisticated, conversational AI for Shopify's merchants. The AI agents do not handle payments. Payments remain with the retailer's existing systems.
Anthropic claims early results from Claude-based agents. These results show an increase in shopping cart size of up to 35%. They also indicate a 60% higher likelihood of completing a purchase. Visa and Mastercard are partnering with Anthropic. They aim to bring this technology to their merchant networks.