Sea Ltd. today announced a multi-year strategic partnership with Indonesian conglomerate Sinar Mas to expand Shopee and SeaMoney in Indonesia. The collaboration will focus on integrating digital payment solutions and expanding logistics networks.

The partnership will draw on Sinar Mas’s presence in sectors including real estate and telecommunications to offer more services to Indonesian consumers.

Analysts view the deal as a significant move to strengthen Sea’s market position against competitors GoTo and Grab. Initial market reaction has been positive, with analysts suggesting the partnership could create significant long-term value. Financial terms were not disclosed.