Tata Starbucks, a joint venture between Starbucks and Tata Group, is accelerating its expansion in India. The company plans to open 50 to 100 new stores annually to defend its position against rising competition.
CEO Sushant Dash identifies India as one of the fastest-growing global markets for the brand. The company will prioritize long-term market capture over immediate profitability. Expansion will utilize various formats, including drive-throughs and kiosks, to meet demand in major cities.