Starbucks Corporation is trading 2.3% down at $99.33 as broader U.S. equities pull back following the latest Federal Reserve decision and guidance.
- The company also announced an early launch of its Pumpkin Spice season, which was met with investor displeasure, contributing to the downward movement.
- Additionally, Starbucks Korea closed all stores early for mandatory history and social sensitivity training following backlash over a marketing campaign, raising concerns about brand and sales risk in an important international market.