Starting October 22, Starbucks will require customers in mainland China to make a purchase before using seating in its cafés. The company is communicating the policy through table signs as part of its “Third Place” initiative, which aims to improve the in-store experience for paying customers. Public reaction has been divided: some welcome the move as a way to free up seats, while others worry it could weaken the brand’s open and welcoming image.
Starbucks China also plans to invest more than 300 million yuan in fiscal year 2027. The investment will support upgrades at approximately 1,000 stores, service improvements, and additional staff during peak hours.
The changes come as Starbucks faces growing pressure from local competitors and price wars in China’s burgeoning coffee market.