Ralph Lauren Corp. has adjusted its executive compensation structure for 2026, tying bonus payouts to the effective implementation of artificial intelligence (AI) across the business. The change replaces incentives previously tied to sustainability goals and signals a strategic focus on using technology to strengthen competitiveness and drive growth.
Ralph Lauren joins a small but growing number of public companies that include technology measures in executive incentives. The approach remains uncommon in retail, positioning the company as an early adopter of AI as a central part of its corporate strategy.