Ferrari Chairman John Elkann stated a 2016 conversation with Amazon founder Jeff Bezos was a key catalyst. This discussion prompted the development of the company's first all-electric vehicle, the "Luce." Elkann recounted Bezos urged him to "think hard about building an electric vehicle" at a Turin conference.
Former Apple design chief Jony Ive and his firm, LoveFrom, collaborated for five years on the EV's design. Ive's team spent a year researching Ferrari's culture before beginning the design phase. The design notably rejects industry trends like touchscreens, instead favoring physical controls. This aims to enhance the driver's connection to the car.
The car's styling received a controversial public reception since its May unveiling. Both Elkann and Ive defended the design. They stated perceptions change upon seeing the vehicle in person.