Planet Fitness reported third quarter 2026 revenue of $360.0 million and adjusted EPS of $0.83, both surpassing analyst expectations. The results were supported by higher National Advertising Fund revenue and steady member growth, leading management to increase full-year 2026 guidance for revenue, same club sales, and Adjusted EBITDA.
Key Highlights
- System-wide same club sales increased 1.5% during the quarter, resulting in a guidance raise for the full year to between 1.5% and 2.0%.
- The company entered the Portugal market via the acquisition of Be-Fit, adding 25 clubs and approximately 80,000 members for a total purchase price of roughly $114.8 million.
- A new $500 million share repurchase program was authorized, and management launched a strategic review to evaluate refranchising opportunities for domestic corporate-owned clubs.
- Franchise segment revenue grew 14.0% to $129.6 million, primarily driven by a 1% rate increase in National Advertising Fund contributions.