Pinterest CEO Bill Ready said 80% of user queries to the company’s AI assistant are commercial in nature. That intent suggests the tool could guide users toward purchases and become a significant new revenue driver. The feature is available to most U.S. users.
Pinterest stock is trading just above its recent average buyback price of $18.17. More than 80% of the company’s users are international. They generate about 20% of Pinterest’s revenue, pointing to growth potential if the company successfully expands the assistant and its commercial features globally.
Investors will closely watch Pinterest’s third-quarter results, expected in early November, for signs that greater commercial engagement is translating into revenue growth.