Pinterest launched a new artificial intelligence layer on September 14, 2026, developed in collaboration with Nvidia. This infrastructure utilizes Nvidia Blackwell GPUs to power multimodal products such as visual search, content understanding, and safety systems.
The technology aims to transform over 80 billion monthly searches into signals for AI-driven discovery and shopping. Benchmark tests recorded an 85x faster response startup. The platform also achieved a 7.3x reduction in overall latency.
Additionally, Pinterest recommended that advertisers launch fourth-quarter campaigns between September and November. Recent tests showed this window improves return on ad spend for small and midsize businesses.