Pinterest unveiled Visual Search Ads at its annual Pinterest Presents advertiser summit. This new format places ads within search results and Pin closeups to reach users during discovery. The design capitalizes on the platform's high volume of commercial-intent visual searches.
The ads integrate with Performance+, the company’s AI-powered advertising suite. Eligible advertisers will receive beta access to the format in the coming weeks.
Pinterest also introduced new performance tools for campaign management. These features include product prioritization options and self-serve A/B testing. A dedicated ad objective now supports mobile app installations.