PDD Holdings has launched a three-year initiative to overhaul its supply chain. Management describes the plan as building another PDD.
The company will invest 100 billion RMB in the initiative, equivalent to about $14.5 billion. It is shifting its focus from expanding its platform to strengthening its industrial capabilities.
The strategy aims to help manufacturers and agricultural producers upgrade production, improve quality control, and build their own brands. PDD says the effort will support sustainable growth by improving efficiency and value across its ecosystem, rather than relying solely on user acquisition.