Pinterest launched Visual Search Ads at its annual Pinterest Presents global advertiser summit. This performance advertising solution places brands within visual search results and Pin close-ups to target high-intent shoppers.
The company reported that the majority of its 80 billion monthly searches are visual.
Additional tools were introduced to enhance advertiser performance, including a self-serve A/B testing feature for campaign optimization. Pinterest also updated its Performance+ suite with Priority Products, giving brands more control over specific item visibility.
CEO Bill Ready stated the company is focusing on AI to help users discover ideas and transition to offline action.