Nintendo launched a Customer Appreciation Sale on September 13.
The promotion offers 30% discounts on Switch games, accessories, and merchandise.
The sale will run for two weeks.
Nintendo publicly attributed the sale in part to approximately $300 million in U.S. tariff refunds.
The company faces a proposed class-action lawsuit for retaining the refunds instead of compensating customers who paid inflated prices.
The promotion has drawn media attention and mixed consumer reactions.
Critics describe the discounts as a public relations move to address consumer discontent.