NetEase highlighted advancements in AI integration for game art production at the ChinaJoy 2026 conference. An expert from the company’s Fuxi Artificial Intelligence Laboratory detailed a shift from basic tools to a systematic reengineering of production workflows.
The company implemented standardized AI pipelines to enhance both art quality and production efficiency. NetEase presented this development as a replicable, industrialized blueprint for the global gaming sector.
This initiative positions NetEase as a leader in AI-driven development alongside competitors like Tencent. Major industry players continue to implement AI technologies to reshape the broader gaming ecosystem.