NetEase Cloud Music renewed its multi-year strategic licensing agreement with Warner Music Group (WMG). The deal continues to provide users in China access to WMG's extensive music catalog. This partnership originally began in 2020.
The expanded collaboration includes dedicated marketing support from NetEase. This support promotes WMG's artists in China. The companies also plan multimedia content collaborations beyond audio streaming. These collaborations aim to create immersive and interactive experiences for NetEase Cloud Music's user base.