AI customer service startup Decagon has reportedly hired an investment bank and is exploring a potential sale. The company was valued at $4.5 billion earlier this year.

Decagon is in early-stage M&A discussions with multiple potential buyers. Enterprise software company ServiceNow is among those identified as interested parties.

The talks are preliminary. If no deal comes together, Decagon might pursue a new funding round instead. The discussions come amid growing consolidation in the AI industry.