Nike has unveiled Vegam Run, its first running shoe designed specifically for the Indian market, as it seeks new sources of growth amid slumping sales in other regions. The launch is part of a broader push into the world’s most populous country, which includes the recently announced Nike campus in India. [2, 6, 8]
Priced at ₹3,795, or about $40, the shoe was developed in five months using insights from local athletes. It will launch on November 1. [6, 7]
Nike aims to tap into India’s growing running community as it contends with nine consecutive quarters of declining revenue in China, a historically important market for the company. [2, 9]