Nike launched Caitlin Clark’s signature apparel and footwear collection worldwide on October 1. The Caitlin 1 line, first released in China on September 24, is now available through Nike’s website and select retail partners.
The rollout aims to build on the Caitlin Clark effect and boost Nike’s women’s and basketball divisions. The product initiative is part of Clark’s reported $28 million endorsement deal. Nike is scheduled to report quarterly earnings after the market closes the same day.