Niagen Bioscience launched its flagship Tru Niagen® NAD+ supplement at GNC and Sam's Club stores and websites. This expansion adds nearly 300 retail locations to the company's distribution network. The new points of sale span 44 states.
GNC stores will carry Tru Niagen Beauty and 300mg 30-count bottles. Sam's Club locations will stock the 300mg 120-count bottles. CEO Rob Fried stated the partnerships strengthen the company's retail footprint and reach new consumer audiences. The move addresses rising demand for science-backed healthy aging products.
In a separate financial development, Tieton Capital Management LLC acquired a new 2.52% stake in Niagen Bioscience. The investment firm purchased more than 2 million shares.