A late September executive order by President Donald Trump directing federal agencies to replace the term “Artificial Intelligence” with “Super Intelligence” is gaining traction among top technology executives. The White House said the new term better reflects modern systems’ advanced capabilities.
Several industry leaders have adopted the terminology. Salesforce CEO Marc Benioff announced that the company’s “AIForce” platform would be renamed “SIForce.” Elon Musk pledged to rebrand “SpaceXAI” as “SpaceXSI.”
Microsoft CEO Satya Nadella and Nvidia have also begun using “Super Intelligence” in public communications, signaling broader alignment between Silicon Valley and the administration’s branding initiative.