OpenAI plans to begin testing a new visual ad format in the U.S. later in October 2026. The ads will appear during image generation to offer product inspiration and help users discover brands.
OpenAI says the ads will be clearly labeled and kept separate from user-generated images. The company says they will not influence ChatGPT’s output.
The test is part of OpenAI’s broader effort to diversify revenue beyond subscriptions and enterprise services. Advertising could help the company reach a larger market and give businesses a new way to connect with consumers exploring ideas.
OpenAI is also expanding its measurement tools and third-party partner integrations to help advertisers assess campaign outcomes.