Miniso Group Holding Ltd. reported that China GMV grew 25% to 30% year over year in the third quarter ended September 30, 2026. Growth remained 20%-25% during the National Day holidays in early October. High-single-digit same-store sales growth supported the performance, signaling healthy consumer demand.
The company’s proprietary IP, YOYO, generated over RMB 1 billion in GMV in the first nine months of 2026. Since launching in June 2025, YOYO has expanded into 53 countries.
Miniso USA’s GMV grew approximately 20% in the third quarter. Growth rebounded to over 30% in September.
The figures are based on a preliminary review of operational data.