🟢 Magnite is trading 7.17% up in pre-market after becoming HP TV+’s primary video ad server

Magnite is trading 7.17% higher at $25.80 after being named HP TV+’s primary video ad server and programmatic technology provider.

• The partnership gives Magnite access to banner and video advertising inventory on HP’s free, ad-supported streaming service for personal computers.
• The broader market is modestly higher, but the HP TV+ agreement is the clearest catalyst.