Meta’s personal AI agent, Muse, reportedly surpassed 5 million downloads within three weeks of its September launch. [8, 16] ChatGPT took 56 days to reach that milestone. [8, 16]
Internal data suggests Muse has attracted more than 3 million weekly active users. [16] More than 1 million people use it daily. [16] Heavy promotion across Meta’s ecosystem has helped drive the early adoption, highlighting the company’s ability to scale products among its large user base.
Analysts are watching how Meta plans to monetize the app, which is currently free. [4, 5] Some on Wall Street are cautious, noting that Meta has historically been slow to monetize products such as WhatsApp. [7] Muse is central to Meta’s AI pivot, but its long-term impact will depend on the company’s ability to turn user engagement into significant revenue.
Meta also faces headwinds: a Dutch retailer has halted sales of its smart glasses over privacy concerns, and the company is facing a significant lawsuit in New Mexico. [27, 20]