Meta Platforms is expanding its AI agent, Muse, with Muse for Small Business, an offering designed to help entrepreneurs manage operations and attract new customers. It integrates with Shopify, QuickBooks, Slack and Zoom, as well as Meta’s Facebook and Instagram business accounts.
The launch is part of Meta’s broader strategy to build revenue beyond its core advertising business. It follows the unveiling of the Meta Enterprise Platform, a new division focused on bringing Meta’s AI tools to corporate clients. Meta hired former MongoDB CEO CJ Desai to lead the enterprise push.
The service will use a freemium model. Most uses will be free, with subscriptions available for advanced features.
Analysts have responded broadly positively to Meta’s recent AI-focused announcements. Bank of America reiterated its Buy rating.