Mattel Promotes Roberto Stanichi to President, Chief Marketing and Brand Officer

Mattel announced the promotion of Roberto Stanichi to the newly created role of President, Chief Marketing and Brand Officer, effective July 29, 2026. Previously serving as the company's Executive Vice President and Chief Global Brand Officer, Mr. Stanichi will continue to oversee brand strategy, marketing, and product design, reporting to Chairman and CEO Ynon Kreiz.

Key Details

• Compensation Package: Mr. Stanichi's new compensation includes an annual base salary of $900,000 and an annual bonus target of 100% of his base salary (maximum 200%).
• Special Equity Awards: In connection with the promotion, he will receive special stock grants totaling $3.9 million, comprising a $1.9 million incremental grant (50% RSUs, 50% PSUs) and a $2.0 million promotion grant (100% RSUs).
• Future Long-Term Incentives: His annual target stock grant value is set to increase to $3.0 million beginning in 2027, subject to committee approval.