Hims & Hers Health launched an online weight management service for men in Germany. This marks a significant investment into one of Europe's largest healthcare markets. The service provides access to EU-licensed clinicians for online consultations and, if appropriate, prescription weight management treatments.
The company enters a market where obesity is a major health concern. Over 60% of German men are reported as overweight. Access to weight-loss treatments has been limited in Germany. Health insurance typically does not cover these treatments. This creates a potential market for the company's direct-to-consumer telehealth model. The move builds on the company's existing European presence in the United Kingdom.