Hims & Hers Health has officially launched its Hers brand in Australia, expanding its global presence. The launch rebrands Juniper, a women’s health platform the company acquired earlier this year.
The Australian platform will introduce treatment programs for hair regrowth, menopause, perimenopause and comprehensive weight management. The company describes the programs as first-of-their-kind.
The launch completes the integration of the Hims & Hers platform in Australia, following the earlier rebranding of Pilot to Hims. The company aims to offer women a more holistic healthcare experience by combining medication with ongoing support from a dedicated Care Team.
The announcement came alongside law-firm reminders about a lead plaintiff deadline for a class-action lawsuit related to past FTC allegations.