The Federal Trade Commission (FTC) said five states—Arizona, Florida, Nebraska, Ohio and Wisconsin—have joined its lawsuit against Hims & Hers Health. The amended complaint alleges the telehealth company violated its privacy claims by sharing sensitive consumer health information with third-party advertising platforms, including Meta and Snap. It also adds alleged violations of state consumer protection laws.
The lawsuit further alleges that Hims & Hers misleads users about billing and cancellations. The complaint says the company charges for prescriptions before patients meet with healthcare providers and makes subscriptions difficult to cancel. Hims & Hers said it will vigorously defend itself against what it called flawed allegations.
The news follows a difficult week for the company, which reported a Q3 earnings miss and gave a weak Q4 outlook. Several analysts cut their price targets. KeyBanc analysts described 2026 as a transition year as the company invests in AI and international expansion.