Hims & Hers Health launched its Hims brand in Australia, marking its first entry into the Asia-Pacific market. This expansion supports a strategy to reach $1 billion in international annual revenue within three years.
The telehealth company will offer Australian men treatments for sexual health and hair loss. These services include access to branded GLP-1 weight-loss drugs.
The move follows the acquisition of local digital health firm Eucalyptus earlier this year. Hims & Hers is rebranding the Eucalyptus men's health platform, Pilot, to Hims.
Existing Pilot patients will retain their current treatment plans. They will also receive 24/7 care team availability, an increase from the previous 12-hour daily limit.