Groupon has relaunched LivingSocial as an agent-first marketplace where personal AI agents can discover, compare and purchase local experiences on users’ behalf. The platform is in public preview and features more than 50,000 experiences across the United States, drawing on Groupon’s existing network of operators.
The relaunch is part of Groupon’s broader effort to become an AI-native company. AI agents can search offers and prepare a cart without an account or API key, simplifying the booking process.
CEO Dusan Senkypl said Groupon believes AI agents will become the dominant way people book local experiences.