A proposed class-action lawsuit targets Alphabet and United Parcel Service (UPS). The suit alleges privacy violations linked to a package tracking tool. A San Francisco law firm filed the complaint. It claims the companies secretly shared consumer data with advertisers and other tech firms.
The lawsuit claims the package tracking system transmitted users' browsing history, location, and other personal data. This occurred without user consent, despite privacy promises. Plaintiffs seek damages for invasion of privacy and wiretapping. They aim to represent a class of affected consumers.
This legal action adds to Google's growing privacy challenges. Google faces multiple lawsuits regarding user data handling. These cases span services from location tracking to its digital assistant. The company faces ongoing scrutiny over its data collection practices.