General Mills withdraws its Häagen-Dazs ice cream brand from the Brazilian market. The brand had a nearly 30-year presence in the country. This decision is part of a broader portfolio restructuring plan. General Mills first announced this plan in March 2026.
General Mills previously sold its broader Brazilian operations to the local coffee company 3corações. That sale included the Yoki and Kitano brands. General Mills did not include the Häagen-Dazs brand in that transaction. The company will now remove Häagen-Dazs from distribution in Brazil. This move streamlines General Mills' international focus.