Genius Sports expanded its partnership with prediction market platform Polymarket. The agreement provides exclusive live streaming of sports, including Italy's Serie A soccer league.
Eligible U.S. users on Polymarket's platform can watch live games alongside the platform's real-time event contracts.
The collaboration integrates Genius Sports' official data. This data will settle prediction market outcomes, ensuring accuracy and transparency.
It also includes integrity services. These services provide sports leagues visibility into market activity to monitor for irregular patterns.
The deal aims to create a more engaging and trusted user experience. It combines live content with official, verified data.