1-800-Flowers.com Completes $45.0 Million Sale of its Personalization Businesses

1-800-Flowers.com, Inc. (FLWS) has completed the previously announced sale of its Personalization Businesses, which include Personalization Mall, Things Remembered, and Personalization Universe, to PlanetArt, LLC.

Key Details

• Transaction: The sale was finalized on October 19, 2026, pursuant to an Asset Purchase Agreement dated September 26, 2026.
• Consideration: The company received cash consideration of $45.0 million, subject to adjustments for working capital and other negotiated terms.
• Divested Assets: The transaction marks the company's disposition of its personalization-focused business units.