Meta launched Meta One globally as a tiered subscription service for Instagram, Facebook, and WhatsApp. This model introduces premium tools, increased AI usage, and exclusive features for power users, creators, and businesses. Subscription plans reportedly range from $2.99 to $499 per month.
The strategy marks a shift away from a purely ad-based revenue model as Meta invests in AI and the metaverse. Meta confirmed that core app experiences will remain free for all users. The company has already registered 15 million subscriptions and trials for features now bundled into the Meta One offering.