Emaar Properties’ U by Emaar loyalty program has entered an exclusive 10-year partnership with Visa to develop and launch a premium co-branded credit card and rewards program. The offering will target high-net-worth and ultra-high-net-worth individuals in the UAE, Saudi Arabia and Bahrain, combining Visa’s global payment network with Emaar’s hospitality, retail and entertainment portfolio.
The tiered card program will offer lifestyle rewards, travel benefits and exclusive experiences, including an invitation-only tier with enhanced privileges. Visa’s technology will integrate with the U by Emaar loyalty app, enabling customers to earn and redeem UPoints in real time across Emaar destinations.