e.l.f. Beauty, Inc. (NYSE: ELF) shares rose after Canaccord sales tracker data showed the company continued to outperform the broader beauty market. The data covered the two weeks ending September 20.
Year-over-year dollar sales at e.l.f. Cosmetics grew 11.6%. Unit sales increased 17.0%. Average unit retail prices declined 5.5%.
Naturium skincare sales rose 74.3% year over year.
Separately, the company announced a spooky-season campaign, The e.l.f.ing Magical Sisters, to promote its Soft Glam Cream Blush & Bronzer Sticks.