CEO Stéphane de la Faverie detailed the Beauty Reimagined turnaround plan at the Barclays Global Consumer Conference. The Ordinary brand is approaching $1 billion in annual sales. This growth positions the skincare label to join Estée Lauder, Clinique, and MAC Cosmetics as a billion-dollar brand.
The Ordinary, Kilian Paris, and Le Labo currently lead the company as its fastest-growing brands. Estée Lauder implemented a new strategy to accelerate performance for acquired indie brands. This model aims to develop future major brands to sustain long-term growth.
The company reported a 19 percentage point acceleration in organic sales growth between fiscal 2025 and fiscal 2026.